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Google buys Fridge for plus

Google buys social media website Fridge, what are they cooking up?


The team behind the social network site Fridge ( announced earlier today that they have been acquired by Google as part of their ongoing recruitment drive for Google+. Fridge is a social media startup providing a social experience centered around “Groups”, eerily similar to Google plus’s Circles. Once a user creates a Group, he will be able to share with its members on a computer, by e-mail or by mobile. Good to share photos, videos and stories with friends and family. Not to mention that it’s great to organize work in a team with friends and coworkers.

Fridge has been featured on major tech blogs such as Lifehacker, Mashable, BBC, TechCrunch and more. With this acquisition, it is likely that some of Fridge’s characteristics will be featured in Google plus soon as well.

Google buys Fridge for plus

Little detail has been given regarding this deal other than the fact that the Fridge team is being moved in the Google+ team at Google. No information is available on the financial implications of this acquisition. The 40 000 users currently using Fridge will have until August 20, 2011 to back up their data, before everything is deleted.

What could this mean for the future of Google’s social network? Many bloggers have been asking Google to add a feature to help plan activities, similar to Groups in Fridge. By hiring the right minds to integrate this into their product, Google is making the right move to enhance Google+.

It’s way too early to tell what other surprises the Fridge team will bring to Google, but the outlook is certainly looking bright for Google. Google buying Fridge will make Google+ stronger than ever.


  1. Seems like a nice acquisition and hoping for some great features in the coming days :)
    Bishwajeet @Comptalks recently posted..Top Google Plus vs Facebook animated GIFsMy Profile

  2. Google buys social media website Fridge, what are they cooking up? via @icechen1

  3. I think they bought it to improves Google Plus with more features.
    Dana @ Tech Question recently posted..Can I fake a digitally signed driver in Windows 7?My Profile

  4. I completly blown away by Google Plus by now, but it would be great to see some additional fetures like events and maybe a calender integration too!
    Benjamin Hübner recently posted..Google+ Plus Features and First ImpressionMy Profile

  5. Google may remix fridge with google + to give it’s user a better experience…
    DJ ARIF@Islam recently posted..The Spirit Of RamadanMy Profile

  6. I think this will be a tool for Google as a storage.
    Shika Floranza @ Travel Wisconsin recently posted..Business ProposalMy Profile

  7. Fridge for Google media is a group. It is so nice to know that it has collaborated many sites in one!
    Rahul Cudail recently posted..הריון תאומיםMy Profile

  8. i agree with you Shika! This will be a storage for application i guess.
    Grachelle Tavara recently posted..סנדליםMy Profile

  9. Is that real Grachelle, that the storage application was really helpful, that’s for the info.
    Alice Santos recently posted..Wireless Alarm SystemMy Profile

  10. I think Google wants to improve Fridge that’s why they bought it to add to their services.
    Julie Hayes recently posted..smsMy Profile

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